Think Outside the Box: Why Your Rental Design Should Be More Than a Store Display
When it comes to furnishing your short- or mid-term rental, it’s easy to fall into the trap of convenience—heading to a big box store and picking out an entire living room or bedroom set that looks decent and gets the job done. But here’s the thing: renters aren’t looking for decent. They’re looking for memorable.
In a sea of similar-looking listings, it’s the ones that stand out—visually and functionally—that get saved, booked, and rebooked. That’s why thinking outside the box when decorating your rental is more than just a creative choice. It’s a business strategy.
Cookie-Cutter Rooms Don’t Create Lasting Impressions
Let’s face it: walking into a room where every piece matches perfectly because it came as a set might feel tidy, but it rarely feels inspired. Guests want to feel like they’re staying somewhere special—not like they’ve stepped into a catalog. Rental properties that feel overly generic often get overlooked, especially by travelers scrolling through dozens of listings looking for something with character.
By mixing in unique furniture or curated decor, you instantly give your rental a personality. It can be as simple as a vintage chair with a story, a bold rug that anchors the space, or a funky light fixture that adds warmth and charm. These kinds of details make people stop and say, “Ooh, I love that!”
Functionality Doesn’t Have to Be Boring
One of the most important things to remember: interesting doesn’t mean impractical. You can absolutely find standout pieces that are just as functional—sometimes more functional—than standard store sets. Think about:
Storage ottomans with colorful fabric patterns
Wall-mounted desks that save space but make a design statement
Repurposed vintage cabinets that offer both style and storage
Ladder shelves for a stylish, vertical way to display local books, greenery, or amenities
You’re not just decorating for aesthetics—you’re designing for comfort and convenience, too. Great design balances both.
Why It Pays Off
Renters want to feel like they’re staying somewhere special, not just sleeping in a room that looks like it was assembled in one shopping trip. When your space feels intentional and unique, it photographs better, stands out in listings, and encourages guests to share their experience—which can mean better reviews and more bookings.
Plus, eye-catching interiors are incredibly “Instagrammable,” and you better believe that’s something today’s travelers are paying attention to.
Where to Start?
If you’re not sure where to begin, try sourcing pieces from a mix of places: local boutiques, Facebook Marketplace, estate sales, or small online shops. Start with one standout item you love, then build the room around it. You’d be amazed how much character a single unique piece can bring to a space.
Bottom line: Decorating your short- or mid-term rental isn’t just about filling it—it’s about curating it. The more thoughtful and original your design is, the more it will resonate with your guests. So don’t be afraid to ditch the cookie-cutter sets and get creative. Your future guests—and your booking calendar—will thank you.
Want help designing or refreshing your rental? At BnB on Market, we specialize in creating unique, guest-friendly spaces that stand out and stay booked. Reach out for a consultation—we’d love to help you bring your vision to life!