Why a Great Property Description Matters for Your Short- and Mid-Term Rental
When it comes to marketing your property on Airbnb, Vrbo, or other rental platforms, photos often get all the glory. But here's the truth: your written description can make or break your bookings. At BnB on Market, we’ve seen firsthand how a well-crafted property description turns casual browsers into committed guests — and how a weak one can leave a calendar frustratingly empty.
Here’s why the words you use matter just as much as the images you post:
1. Your Description Sets Expectations
Guests want to know exactly what they’re getting. Clear, honest descriptions help set the right expectations before someone even books. Misleading, vague, or incomplete details lead to disappointed guests — and bad reviews. A well-written listing covers key information like:
The size of the property
Sleeping arrangements
Amenities included
Unique features (ex: a hot tub, rooftop deck, historic charm)
Location highlights (walk to restaurants! close to the beach!)
Any quirks (for example, steep stairs or no elevator)
Pro Tip: Always frame even the quirks positively ("historic stairs add to the charm but may not be suitable for those with mobility challenges").
2. It Builds Trust
Travelers book online without seeing your property in person. That’s a big leap of faith! A detailed, well-organized description builds trust. It shows you're thoughtful, professional, and committed to providing a great guest experience. Sloppy writing or missing information can trigger doubt — and doubt kills bookings.
3. It Helps Your Listing Show Up in Searches
Many guests use keyword searches when looking for a rental. If your description doesn’t mention things like “pet-friendly,” “free parking,” or “fast Wi-Fi,” you might miss being shown to the perfect guest. Strategic writing helps your property appear in more searches and attracts your ideal renters.
4. It Sells the Experience, Not Just the Space
People don’t just want a place to sleep — they want a memorable experience. A good description helps potential guests imagine themselves enjoying the space. Use inviting language:
Instead of: "1 bedroom with TV"
Try: "Cozy up for a movie night on the plush sofa, or unwind in the comfy queen bed after a day of exploring the city."
Paint a picture that makes people excited to book.
5. It Gives You a Competitive Edge
There are a lot of short- and mid-term rentals out there. A stunning description can be the difference between someone booking your property instead of the one next door. It's your chance to differentiate yourself and highlight what makes your home special.
Need Help Crafting the Perfect Listing?
At BnB on Market, we specialize in setting up properties for maximum success — from design and staging to writing standout listings that attract more bookings. If you’re struggling to get noticed on Airbnb, Vrbo, or other platforms, let’s chat.
Schedule your free consultation today!